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Grulla Notes.

On growth marketing, creative, technology, and building equestrian brands that last.
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StrategyJuly 22, 20265 min read
Why equestrian brands can’t copy-paste the DTC playbook
The tactics that scale a supplement brand quietly stall in the barn. What actually moves a rider to buy.
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CreativeJuly 21, 20264 min read
Training an AI creative engine on your brand’s soul
A creative system is only as good as what it’s trained on. How we teach the model your voice, your aesthetic, and the details that make an ad feel unmistakably yours.
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OwnershipJuly 18, 20264 min read
Own your growth, whoever’s running it
Agencies rent you results. Your growth should still be yours: the direction, the decisions, the outcomes. Whether Grulla runs your Employees day to day or your team brings them in-house, ownership was never about who’s logged in.
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