About Services Our Work Collective Blog Inquire

Growth marketing for equestrian brands, done differently.

Where new technology meets a legacy sport.

Autonomous marketing and creative, trained for emerging equestrian brands.

About Grulla

Our philosophy

Equestrian sport has always run on tradition. Your growth shouldn’t have to. Grulla brings the technology reshaping the world to your brand, with the expertise and respect the sport demands.

Ownership

Scale your ads and creative without losing time, money, or say. Your brand, your direction, your results, however the day-to-day gets run.

Technology

We build you autonomous employees, a Content Manager, a Performance Manager, trained on your brand’s goals and soul. They run every day, whether you’re in the barn or on a plane.

Grulla horse, silver-gray coat with a black dorsal stripe, in an open-range trot

Grulla is a rare, silver-gray horse marked by a single black dorsal stripe. No two are quite alike. The same principle we apply to our work. In Spanish, grulla also means crane, a symbol of longevity and good fortune.

Meet Emma

The founder behind Grulla

A decade in advertising. A lifetime in the saddle.

→Years of advertising and sales at Meta and TikTok

→Advised hundreds of consumer companies on paid media strategy

→Guided $1.5K to $5M monthly ad budgets

→Lifelong competitive rider in both western and hunter/jumper

→Believes equestrian brands deserve systems built by someone who’s actually lived both sides of it

What we do

Built for emerging equestrian brands ready to own their growth.

Custom autonomous marketing and creative, built to scale.

Audit

Groundwork.

A full audit of your Meta/TikTok ad account, organic content, and any support tooling in place.
What’s leaking, what’s working, what to fix first. Delivered in under 5 business days.

Performance Manager

Your autonomous performance backbone, built once, working every day.

Rebuilds account structure, targeting, and budget allocation, then keeps adjusting as performance shifts

Pixel and data audits, set up as needed

Tests and scales continuously, new audiences, placements, creative, without you having to ask

Full documentation and training, so you always know what it’s doing

3–6 week build, then it keeps running on retainer

Content Manager

Content that fits your brand, scales with it, and shows up every day without you lifting a finger.

Paid and organic content, static, motion, hooks, copy, trained on your brand’s voice

A fresh batch every month, not just an initial launch

Tunes itself to your brand over time, like any new hire would

Optional: replies and DMs, so your comments stay on-brand too

3–6 week build, then it keeps producing on retainer

Hand-tooled western saddle and tack in a sunlit tack room

Grulla Collective

Your Content Manager and Performance Manager handle daily production. Want real riders and authentic voices too? Every Grulla client gets access to Grulla Collective, our private, vetted community of equestrian creators.

The Grulla Process

From audit to growth that runs itself.

Week 1

Groundwork

Account, content, and tooling audit to scope your custom build.

Weeks 2–4

Build

Train and build your autonomous Employee(s), tested and ready to run.

Weeks 5–6

Launch

Demos, refinements, and your Employee(s) go live.

Ongoing

Retainer

Most brands stay on retainer, so Grulla keeps things running day to day while you focus on the brand. Want it fully in-house instead? That’s always available.

Inquire

Dressage rider tacking up, fastening the girth